LOFTEX
Verifying Origin
Providing transparency to the origin of LOFTEX's cotton fibres.
Loftex is founded on making beautiful towels with a focus on sustainable materials. As a 'Crop to Shop' manufacturer, they are directly involved in every step of the product's creation and committed to providing full transparency in the supply chain.
“As a market leader in towels, LOFTEXs partnership with Oritain aligns with our core belief in transparency.
With a track record of being at the forefront of environmental accreditations, this was a natural step for us to take.”
- Diane Nelson, Creative Director, Loftex Australia
LOFTEX's partnership with Oritain.
LOFTEX partnered with Oritain to launch their range of premium towels using the world's strongest, cleanest cotton fibres - Australian cotton. These fibres are traceable back to their origin, and this can be independently verified by utilizing Oritain's Origin Fingerprint'.
This gives customers peace of mind that the LOFTEX traceable Australian cotton towel range has been carefully crafted with cotton sourced from Australian farms, demonstrating the company's commitment to traceability and transparency.
“Partnering with Oritain has now enabled us to scientifically prove that the fibre of our Australian Cotton is traceable to its source, local Australian farmers.
Our towels can be purchased with confidence in their authenticity. Customer trust is everything.”
- Diane Nelson, Creative Director, Loftex Australia
Traceability like no other.
Oritain’s unique methodology applies forensic science and data to detect naturally occurring elements in a product or raw material. Soil composition, climate, altitude and other environmental factors all reveal the details of a product’s origin - which we call an Origin Fingerprint.
Once we’ve created an Origin Fingerprint, it can be used to audit our clients’ products throughout the supply chain - to clearly differentiate the legitimate from the fraudulent.