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2026 Oritain Supply Chain Intelligence Report
Revealing a Growing Trust Gap & Risk in Supply Chains
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Origin verification throughout the coffee supply chain, protecting authenticity and sustainability from bean to brew.
Product authenticity and integrity is essential for coffee companies to meet the demands of consumers and regulators.
Leading coffee brands worldwide trust Oritain to verify the origin of their products, providing the validation and reassurance to support their success.
The EU Deforestation Regulation (EUDR) prohibits products produced on deforested land from being traded in the EU. Coffee businesses will need to comply with EUDR requirements, including specific geolocation of coffee bean sourcing, or risk facing penalties.
Maintaining product integrity is essential for coffee brands. Failing to do so could result in coffee products being adulterated or substituted - putting brand reputation and consumer safety at risk.
Sustainability is an important driver in today’s competitive coffee marketplace. Coffee brands who verify their ESG credentials will best position themselves for market leadership and avoid accusations of greenwashing.
Coffee traceability tracks the journey of coffee products from raw beans to finished goods. Science in traceability is increasingly important to meet regulatory requirements including the EUDR, reduce the risk of product fraud, and substantiate ESG claims.
Verifying the origin of coffee products is integral to proving they are made ethically, responsibly and sustainably.
Scientific analysis verifies coffee back to specific points of origin - a cornerstone of geolocation for EUDR compliance.
Our unique forensic and data science analyzes green beans, roasted and ground coffee to verify their true origin – in some cases as precisely as individual farms.
We test the product itself - not the packaging or paper trail. That means we provide assurance of origin with scientific precision, regardless of storage conditions, who roasted or ground the coffee, or the particle sizes of the grinds.
Oritain’s origin verification offers a more robust approach than traditional traceability, delivering results that coffee businesses can rely on.
Uncover the key features of the legislation, the implications for business, related regulations, and how traceability supports compliance.
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Regulations demand proof of coffee traceability and supply chain integrity.
Brands must comply with EU and other national laws to prove their coffee is free from deforestation, ensure supply chain due diligence and meet reporting requirements.
Oritain’s origin verification provides unmatched science-based assurance.
The EUDR prohibits importing into or exporting out of the EU products associated with deforestation, including coffee. Businesses which don’t comply risk fines of at least 4% of their EU turnover and loss of market access.
Access EUDR resources below.
The EU’s upcoming Corporate Sustainability Due Diligence Directive (CSDDD) requires companies to identify and address human rights and environmental abuses in raw material sourcing.
The Corporate Sustainability Reporting Directive (CSRD) mandates public disclosure of those impacts, requiring farm-level mapping and transparent reporting.
Download the EU Due Diligence guide below.
Further deforestation legislation is in development in other geographies, including the UK Forest Risk Commodity Regulation, which seeks to ban trade in deforested goods, and which when drafted may include coffee.
Oritain has worked alongside many of the world's leading brands and suppliers for nearly 20 years, providing confidence and compliance for their coffee products.
“Having more technology, especially allied to science, is fundamental for us. We work closely with producers, but if between the farm and our factory we cannot guarantee traceability, part of the work, commitment and relationship is lost. Forensic science brings another layer of verification, which is very valuable.”
Taissara Martins
ESG Manager for Coffee and Beverages, Nestlé Brazil
Learn about coffee traceability, forensically verifying coffee origin, ethical sourcing, and more.
Coffee traceability is the ability to map a bean’s journey from a specific farm through the global supply chain of collectors, exporters, and roasters to the final cup. While simple product tracking monitors a bag or shipping container, full origin verification uses forensic science to advance this by analyzing the bean's natural chemical signatures that are linked to the environment where the coffee was grown, providing the scientifically defensible evidence needed to verify provenance.
Coffee traceability helps suppliers and brands to minimize risks and maximize opportunities in the global coffee market. Verifying the origin of coffee beans helps protect brands against adulteration and counterfeit products that can erode market share and undermine brand reputation.
Independently verified provenance can bolster business performance by supporting premium pricing for local or sustainable coffee products. Through replacing trust with traceability, businesses build enduring confidence with customers and other important stakeholders.
Oritain can verify the chemical fingerprint of green beans, roasted beans and ground coffee through our forensic scientific approach. Roasted and ground coffee can be verified back to their point of origin irrespective of who roasted or ground the coffee, and regardless of the particle sizes of the grinds. Oritain’s scientific testing enables coffee businesses to verify origin, strengthen product integrity, and support business growth.
Coffee traceability supports ethical sourcing by increasing supply chain transparency such that forced labor abuses may be identified. Traceability also helps ensure fair compensation for smallholder farmers through providing a clear audit trail of payments. This visibility is essential for compliance with legislation like the EU Corporate Sustainability Due Diligence Directive, where coffee brands must prove they have active systems to monitor and remedy human rights violations.
Traditional coffee testing methods had limited ability for capturing accurate data and detecting fraudulent practices. These methods rely heavily on packaging and paper-based documentation, which are prone to inaccuracies, fraud, or counterfeiting. In contrast, forensic verification employs scientific testing to deliver accurate results that coffee brands, regulators, and the wider market can rely on.
9 July 2025
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29 August 2024
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If your reputation is important to you, protect it with Oritain. Contact us today to find out how we can help you build a reliable and traceable coffee supply chain.