Protect and promote with coffee origin
Product authenticity and integrity is essential for coffee companies to meet the demands of consumers and regulators.
Leading coffee brands worldwide trust Oritain to verify the origin of their products, providing the validation and reassurance to support their success.
Meeting regulatory requirements
The EU Deforestation Regulation (EUDR) prohibits products produced on deforested land from being traded in the EU. Coffee businesses will need to comply with EUDR requirements, including specific geolocation of coffee bean sourcing, or risk facing penalties.
Protecting product integrity
Maintaining product integrity is essential for coffee brands. Failing to do so could result in coffee products being adulterated or substituted - putting brand reputation and consumer safety at risk.
Seizing competitive advantage
Sustainability is an important driver in today’s competitive coffee marketplace. Coffee brands who verify their ESG credentials will best position themselves for market leadership and avoid accusations of greenwashing.
Coffee
traceability
solutions
Coffee compliance and sustainability
Coffee traceability tracks the journey of coffee products from raw beans to finished goods. Science in traceability is increasingly important to meet regulatory requirements including the EUDR, reduce the risk of product fraud, and substantiate ESG claims.
Verifying the origin of coffee products is integral to proving they are made ethically, responsibly and sustainably.
Scientific analysis verifies coffee back to specific points of origin - a cornerstone of geolocation for EUDR compliance.
Verification throughout the supply chain
Our unique forensic and data science analyzes green beans, roasted and ground coffee to verify their true origin – in some cases as precisely as individual farms.
We test the product itself - not the packaging or paper trail. That means we provide assurance of origin with scientific precision, regardless of storage conditions, who roasted or ground the coffee, or the particle sizes of the grinds.
Oritain’s origin verification offers a more robust approach than traditional traceability, delivering results that coffee businesses can rely on.
Compliance requirements for traceable coffee
Regulations demand proof of coffee traceability and supply chain integrity.
Brands must comply with EU and other national laws to prove their coffee is free from deforestation, ensure supply chain due diligence and meet reporting requirements.
Oritain’s origin verification provides unmatched science-based assurance.
EU Deforestation Regulation (EUDR)
The EUDR prohibits importing into or exporting out of the EU products associated with deforestation, including coffee. Businesses which don’t comply risk fines of at least 4% of their EU turnover and loss of market access.
Access EUDR resources below.
EU Due Diligence and Reporting (CSDDD & CSRD)
The EU’s upcoming Corporate Sustainability Due Diligence Directive (CSDDD) requires companies to identify and address human rights and environmental abuses in raw material sourcing.
The Corporate Sustainability Reporting Directive (CSRD) mandates public disclosure of those impacts, requiring farm-level mapping and transparent reporting.
Download the EU Due Diligence guide below.
Other global sourcing laws
Further deforestation legislation is in development in other geographies, including the UK Forest Risk Commodity Regulation, which seeks to ban trade in deforested goods, and which when drafted may include coffee.
Protecting brands with scientific verification
Oritain has worked alongside many of the world's leading brands and suppliers for nearly 20 years, providing confidence and compliance for their coffee products.
Talk to us
If your reputation is important to you, protect it with Oritain. Contact us today to find out how we can help you build a reliable and traceable coffee supply chain.