Red Meat & Cattle
Scientific origin verification for beef, lamb, and venison.
Origin Verification for Red Meat & Cattle
When it comes to red meat and cattle, authenticity matters. For manufacturers and retailers, proving the origin of their red meat products is essential.
Oritain's unique science tests lamb, beef, venison and other red meat types to verify where in the world they come from - ensuring authenticity and minimizing risk.
Protecting Product Integrity & Reputations
The red meat sector faces challenges around counterfeit products, mislabeling and adulteration. Food fraud costs the industry $40-50B globally per year (Source: Food Standards Agency).
Through scientific origin verification, Oritain can test red meat and cattle beef at multiple points through the supply chain to verify they came from their claimed origin, helping businesses prove the integrity of their supply chain.
In this way, manufacturers can reduce the likelihood of fraud and can reassure consumers, regulators and investors of the authenticity of their products.
Building Sustainability & Authenticity
In a world where consumers are increasingly conscious of food safety and quality, an independent endorsement of authenticity is invaluable.
Using rigorous scientific testing, Oritain provides red meat companies with the assurance that their products comply with regulations by verifying the authenticity of their claimed sourcing origins.
This ensures that the red meat products are sourced from areas that are not associated with deforestation or other environmental abuses, and supports brands in meeting their ESG commitments.
By proving the provenance of their products, red meat brands can build a competitive advantage that benefits both the business and the planet.
"Working with Oritain to have that validation and scientific authentication of origin is a really important assurance for us to provide our customers."
Nicola Johnston
General Manager - Growth, Silver Fern Farms
Real Results and Happy Partners
Oritain and Silver Fern Farms
Whitepaper: Beef and the EUDR
The EU Deforestation Regulation (EUDR) will have a significant impact on red meat businesses operating in the EU. Download the whitepaper for insights on:
- An overview of the EUDR for the beef sector
- The current state of cattle and deforestation
- How proving product origin supports compliance
