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GG International

Oritain

Setting gold standard for global fashion supplier

Veteran fashion company GG International is a leading global manufacturer headquartered in South Korea. In a tightening regulatory environment, the company needed to enhance their product traceability and manufacturing practices.

The increasing prevalence of cotton from regions associated with forced labor posed a significant threat to GG. If unverified cotton entered their manufacturing processes and were imported into the United States, GG’s operations and brand would come under question.

GG needed to ensure their products were made responsibly, ethically, and authentically – to their clients, to regulators, and to themselves.

To help achieve this, GG became one of the first Gold members of Oritain's Membership program – a status which reinforces the company's commitment to transparency, ethical sourcing, ESG performance, and regulatory readiness.

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Meeting the challenge of rising regulation

GG has developed a reputation for innovation, quality, and transparency. The company is committed to ethical business practices​, with an ethos based on the principle of being “Good Guys”.

To protect this, they needed a traceability provider with an unimpeachable record. One that could not only help them mitigate their risk and protect their reputation, but that also shared GG’s corporate values around ethical sourcing.

In 2023, GG chose to partner with Oritain. Through a testing program leveraging Oritain’s forensic technology and expertise in supply chain risk mitigation, Oritain would verify the origin of GG’s cotton with highly accurate scientific precision.

As a result of this, GG would maintain the integrity of their products and achieve more efficient resource utilization, as well as make a positive impact on the Uyghur people by avoiding forced labor and ensuring fair working practices.

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“We regard Oritain as a valuable partner to our company, and we are committed to building a long-term and continuous business relationship with them. Their expertise and professionalism have significantly contributed to our operational excellence.”

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Minny Lee

Divisional VP Sales, GG International

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Ensuring integrity through traceability

Working with Oritain bore immediate fruit for GG, helping the company establish a robust traceability process to more transparently manage their supply chain.

Improved risk management has dramatically reduced the risk of association with unethical sourcing.

This has been so successful that GG has increased the volume of tests carried out per year by 150%, as well as recommended Oritain’s services to other manufacturing companies in the sector.

By proving the value of their solutions, Oritain has become more than just a testing lab. It is now a consultant and trusted advisor, enhancing GG's reputation and helping them continue to make a positive impact on ethical standards in the global fashion industry.

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“Our journey with Oritain has given us many insights. We will engage in more collaborative projects based on our partnership with Oritain going forward.”

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Luke Hwang

Divisional VP Manufacturing, GG International

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Talk to us

Oritain are global experts in verifying the origin of products for businesses worldwide. We can help you too.

To find out how we can help you comply with regulation, improve sustainability, and protect your reputation, speak with us today.

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