Webinar

Raising The Bar for Sustainability in Apparel

Sustainability in apparel has matured past broad commitments and category-level claims. Consumers are holding brands to a higher standard of proof. Brands need trusted, verifiable data that gives them confidence in the materials they are sourcing.

The US Trust Protocol is partnering with Oritain to offer the highest level of end-to-end traceability in the industry.

Watch this webinar to discover:

How consumer expectations are guiding sourcing decisions and what brands are now expected to prove
How verified field-level data and product traceability support sustainable supply chains
How brands sourcing US cotton are using digital and physical verification to future-proof their business

Duration: 54 mins

Meet the presenters

Tune in to watch Liz Hershfield, Co-Director at US Cotton Trust Protocol, and Josh Biss, Senior Account Executive at Oritain. Moderated by Conor O’Brien, Sustainability Policy Specialist at AAFA .

Liz Hershfield

Co-Director, US Cotton Trust Protocol

Liz Hershfield has worked in various leadership roles in the fashion industry for 30 years, specializing in production, product development, supply chain and operations. She was actively involved in consultations with Customs and Border Protection (CBP) during the formulation of the UFLPA legislation.

In 2024, she launched Green-ish, a consultancy that helps businesses navigate the complexities of ESG and supply chain management. Ms. Hershfield is a member of the Better Cotton Council, a global organization that promotes sustainable cotton production. She has received several awards and accolades for her work in the fashion industry.

Josh Biss

Senior Account Executive, Oritain

Josh Biss has worked at Oritain for seven years, helping leading brands and manufacturers protect their supply chains with forensic origin verification. He works closely with producers and retailers across the textile and apparel space, including a close working relationship with the US Cotton Trust Protocol, guiding them through the science and practicalities of proving where their raw materials really come from.

Josh regularly represents Oritain at major industry events, and holds a Master's degree from the University of Southampton.