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Cubbie Ag protects premium sustainable cotton.
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2026 Oritain Supply Chain Intelligence Report
Revealing a Growing Trust Gap & Risk in Supply Chains
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Australian farming collective Cubbie Ag take great pride in their premium cotton, innovative production methods, and sustainable farming practices.
The company has made significant commitments around water conservation, environmental enrichment, and resource usage. Their RegenAgri-certified farming practices demonstrates a strong commitment to regenerative agriculture and long-term land stewardship.
Cubbie Ag are now recognized as Australia’s largest irrigated cotton property, producing cotton of distinctive quality. But to maximize the value from this and strengthen their brand, Cubbie Ag needed assurance of the integrity of their cotton.
By becoming an Oritain Gold Member, Cubbie Ag now has access to cutting-edge science that verifies fiber-level origin from their farms and reinforces the company's leadership in traceable, responsibly produced cotton.
Promoting the authenticity of their cotton would enable Cubbie Ag to improve transparency of their cotton production to global brands and retailers.
Cubby Ag worked with Oritain to verify and strengthen cotton traceability for their certified regenerative farms across Australia. To achieve this, samples were collected from all Cubby Ag farms and analyzed to determine the unique Origin Fingerprints for each.
This comprehensive program verifies cotton throughout the supply chain, including ginned lint, yarn, fabric, or finished product - all the way back to the Cubbie Ag farms.
“Cubbie Ag has always focused on producing premium cotton responsibly, underpinned by disciplined water management and regenerative farming practices. Partnering with Oritain strengthens that commitment by providing scientific verification of our cotton’s origin.
It gives our customers confidence that what we claim is genuine, and reinforces our position as a leader in high-quality, traceable Australian cotton.”
Paul Brimblecombe
CEO, Cubbie Ag
By leveraging Oritain’s advanced forensic science, any Cubbie Ag cotton sample can be verified directly back to its origin at farms across Australia.
Backed by a comprehensive, scientific database of supplying farms, Cubbie Ag now have reliable verification of cotton origin that reinforces the company's commitment to excellence.
For Cubbie Ag, this provides unmatched assurance in the integrity of their cotton – and their customers absolute confidence in their provenance claims.
“Our approach to sustainability is grounded in transparency, continuous improvement, and long-term stewardship of our land and water resources. Oritain’s fibre-level traceability allows us to validate the integrity of our cotton across the entire supply chain.
This not only supports our RegenAgri certification, but also ensures global brands can trust the provenance and environmental credentials behind the cotton we produce.”
Cameron Brimblecombe
Cotton & Sustainability Manager, Cubbie Ag
Oritain are global experts in verifying the origin of products for businesses worldwide. We can help you too.
To find out how we can help you comply with regulation, improve sustainability, and protect your reputation, speak with us today.