2026 Oritain Supply Chain Intelligence Report Reveals Growing Trust Gap & Risk in Supply Chains
By Oritain Team | 14 May 2026
minutes to read.
A combination of sourcing disruption, stricter enforcement, and declining consumer trust is exposing how fragile global supply chains really are.
Our newly released 2026 Oritain Supply Chain Intelligence Report brings proprietary insights from over 5,000 garments tested, a global consumer study of 2,500 shoppers across Asia, Australasia, Europe, North America, and the U.K., and survey data from hundreds of industry professionals and suppliers.
The report offers a data-driven snapshot of where supply chain risk is concentrating and what most brands need to think about how consumers and regulators now evaluate their claims.
Global risk: 3 years of progress reversed in 1
Our proprietary testing data from our annual Market Insights Programme revealed that after three consecutive years of declining prohibited-cotton levels, 2025 marked a reversal. The data also shows a sharp rise in risk prevalence across nearly every major manufacturing country, including markets considered low risk.
The full breakdown by country, brand exposure, and material category is inside the report. 
Distrust drives decisions more than trust
We surveyed 2,595 global consumers across Asia, Australasia, Europe, North America, and the U.K., to gauge their overall shopping behavior. Across all consumers, around 60 percent reported that they would not purchase a product with an untrustworthy country of origin, and only 3 percent have faith in marketing claims.
Read the report for the full hierarchy, regional differences, and category-by-category findings.
Verification gaps persist despite traceability investments
In the U.K. market, around 94 percent companies reported tracing their supply chain, yet 80 percent had already faced regulatory or compliance challenges. The gap between tracing and verifying is one of the report’s central findings. Both the brand-side and supplier-side research reveals that independent, scientifically verified proof of origin is becoming a baseline requirement for market access.
If you are responsible for sourcing, compliance, sustainability, traceability, or brand integrity in industries where origin matters, the 2026 Oritain Supply Chain Intelligence Report offers independent, market intelligence you can benchmark your organization against and act on.
Disclaimer: The information provided in this document does not and is not intended to constitute legal advice. Instead, all information presented here is for general informational purposes only. Counsel should be consulted with respect to any particular legal situation.
Oritain Team
The Oritain team is made up of a group of multi-disciplinary experts covering subjects including science, research, regulation, market insights, and business.
