Country Road
Tracing merino and cotton fibres back to Australian farms
Country Road is committed to supporting Australian farmers. In an Australian first, the fiber of Country Road’s Traceable Merino Knit range and Verified Australian Cotton range can be verified as sourced from Australian farms.
Since 2019 Oritain has been proud to scientifically verify the Australian origin of Country Road’s Verified Australian Merino wool and cotton range.
A journey of sustainability
Country Road are on a journey to be a leader in sustainability. They source the very finest materials that the world has to offer and are passionate about creating simply beautiful merchandise designed to reflect an authentically Australian way of life.
And now they have created a collection of men’s and women’s knits in which each and every fibre of the garment can be verified to have originated from farms in Australia.
To verify its traceability claims, Country Road has become the first Australian retailer to partner with technology company Oritain. With a commitment to transparency, Oritain takes a scientific approach to verify where the merino wool and cotton in each garment comes from.
“At Country Road we value the provenance of our products and strive for visibility of where and how our raw materials are farmed. For the first time in Australian history, we’re proud to not only be able to trace every fiber of this range to local farms but to verify that every garment is made of 100% Australian merino wool.”
Elle Roseby
Managing Director, Country Road
The Oritain and Country Road story
Watch our story to see how Country Road use forensic science to trace the origin of their Australian wool and cotton.
Talk to us
Oritain are global experts in verifying the origin of products for businesses worldwide. We can help you too.
To find out how we can help you comply with regulation, improve sustainability, and protect your reputation, speak with us today.