Supima
Maintaining quality and transparency
Supima is a world leading premium cotton brand representing hundreds of growers of U.S. grown American Pima cotton. To address increased regulation and credibility risk, Supima envisioned a way to verify cotton provenance with total certainty at every step from farmers to consumers
With Oritain, SUPIMA® can take great steps to protect the integrity of their brand and the quality reputation of their product.
By testing samples from throughout the supply chain, Oritain is able to monitor the integrity of SUPIMA® claimed products. This helps ensure customers and consumers alike can have confidence in SUPIMA® and protects its reputation as World's Finest Cotton.
A partnership in traceability
SUPIMA® represents 500 growers of US Pima cotton from the states of California, Arizona, New Mexico and Texas. American Pima growers take great pride in producing a rare and premium fibre which is often referred to as the 'World's Finest Cottons'.
In 2018, Supima began working with Oritain to authenticate its fibers using forensic science to test samples from throughout the supply chain. To complement this, in 2023 Supima launched their new licensing program through their AQRe™ Project, in conjunction with TextileGenesis, to replace their existing documentary chain of custody.
Both solutions offer distinct and complementary advantages. Oritain uses forensic chemistry and data science to verify product origin while TextileGenesis provides the supply chain process connectivity of the end-to-end product through a digital ledger framework allowing for validated credibility.
Delivering unparallelled traceability for SUPIMA
SUPIMA® partnered with Oritain and TextileGenesis to develop product traceability, and authenticity, with true 360-degree visibility. Watch our video to see how.
A comprehensive traceability platform
The pioneering combination of Oritain's scientific testing with TextileGenesis digital traceability work together to provide a total solution for supply chain visibility. After bale purchases are recorded and verified with TextileGenesis, material tests are carried out at various stages of production and retail by Oritain.
This seamless and unique all-in-one solution provides Supima with the assurance that their high standards for quality are maintained and their brand reputation is protected for all that benefit from their use of SUPIMA®.
“Oritain and TextileGenesis are perfect partners. Collaboratively, they provide that missing link to have confidence that the data and the identity of a product is credible.”
Marc Lewkowitz
President and CEO, SUPIMA®
Talk to us
Oritain are global experts in verifying the origin of products for businesses worldwide. We can help you too.
To find out how we can help you comply with regulation, improve sustainability, and protect your reputation, speak with us today.