Secretariado Uruguayo de la Lana (SUL)
Verifying Origin
Protecting the commercial and technical interests of Uruguay’s wool industry
The SUL was established to protect the commercial and technical interests of Uruguay’s wool industry, as well as promote future innovation. This new partnership will help to protect its hard work and ensure producers, brands and consumers can shop confidently, knowing the wool used in their home textiles and garments is of the utmost quality and produced in an environmentally friendly way.
Enjoying plenty of natural rolling pastures and low hills, 85% of Uruguay’s land mass is predominantly used for agriculture and livestock production. As an ethical exporter country, Uruguay places a strong emphasis on the impacts of its exports as well as the quality. Uruguayan wools are environmentally friendly, renewable, sustainable and natural—and, now, traceable.
SUL's partnership with Oritain.
By using forensic science to determine the origin of products and raw materials we are unlike traditional or other alternative forms of traceability that typically rely on paper trails, synthetic markers or data. We use science to unlock the truth already present in nature—and in Uruguayan wool.
"Uruguay has long had a reputation for ethical exports. Its ecosystem and climate is well suited to agriculture and livestock and produces a high quality wool that is enjoyed the world over. Our latest partnership helps to protect the hard work of the SUL and ensure brands and people throughout the world can continue enjoying Uruguayan wool along with the knowledge that it is produced in an ethical and environmentally friendly way”
Rupert Hodges, Chief Commercial Officer, Oritain
Traceability like no other.
Oritain’s unique methodology applies forensic science and data to detect naturally occurring elements in a product or raw material. Soil composition, climate, altitude and other environmental factors all reveal the details of a product’s origin - which we call an Origin Fingerprint.
Once we’ve created an Origin Fingerprint, it can be used to audit our clients’ products at any point in the supply chain - to clearly differentiate the legitimate from the fraudulent.