Theory

Conscious by design

We verify the origin of Theory's Good Cotton from the point of origin where it was grown to the mill in Italy where it is responsibly woven.

Theory is a New York-based men's and women's contemporary fashion label. Highly regarded for their cool, expertly tailored pieces made from the best materials, Theory is committed to making a positive impact on the people who wear their clothes, the industry, and the planet.

Their Theory for Good initiative is "Conscious by design" and aims to make all of their signature fabrics 100% traceable by 2025. From the launch of Good Wool in 2017 to Good Linen in 2019, this spring sees the launch of their most traceable fabric yet, Good Cotton: a collaboration between luxury cotton producer, SUPIMA®, renowned Italian mill, Albini, Theory, and ourselves.

We validate the extra-long staple SUPIMA® cotton, used in Theory's Good Cotton, all the way from the point of origin where it was grown to the mill in Italy where it is responsibly woven into cloth.

Find out more about Theory