HCC

Responsible for the development, promotion and marketing of Welsh red meat.

HCC is the industry-led organization responsible for the promotion and development of red meat from Wales. They are the guardians for the PGI designation for Welsh Lamb, a premium product, sold extensively in UK retail and foodservice.

Welsh Lamb is also exported to over 20 countries worldwide in a trade worth around £135 million a year to Welsh farmers and processors, and the PGI mark of traceability has been a cornerstone of this trade, at home and abroad, since the designation was awarded in 2003.

Through our new partnership, HCC are able to underpin the PGI traceability and give a further boost to Welsh Lamb’s already excellent reputation, giving confidence to consumers that what they’re buying is the genuine product.

“We are very excited about this new partnership, which will give consumers further confidence that PGI Welsh Lamb is a quality product that can be traced back right through the supply chain. Oritain bring world-leading science to underpin the reputation of a world-leading product.” – Gwyn Howells, CEO, HCC.

Oritain has collected and analysed samples of PGI Welsh Lamb and can verify if they are consistent to claimed origin

Find out more about HCC