Oritain and COTTON USA™ have partnered to bring traceability to the whole of U.S. cotton.
Through our partnership with Oritain, COTTON USA™ licensees can now test and authenticate the origin of their U.S. cotton products at any stage in the supply chain, revealing if it has been blended or substituted and ensuring the product’s provenance.
Oritain's technology analyzes the actual fiber itself for elements that exist naturally and which are unique to the specific location the fiber was grown - meaning that it is not reliant on paper documentation, barcodes or the addition of foreign markers.
"Now U.S. cotton will offer the highest level of end-to-end traceability in the industry, providing COTTON USA™ with a unique selling point in both domestic and export markets." - Bruce Atherley, Executive Director, Cotton Council International.
Find out more about COTTON USA™