NESCAFÉ Origens do Brasil
Oritain brings transparency for Nescafé coffee
When it comes to coffee, origin matters. Coffee-lovers want to enjoy quality coffee that's sustainably sourced from the best growing regions.
That's why Nescafé Origens do Brasil chose Oritain to verify the origin of their beans.
Nescafé has earned a reputation for innovation and quality over nearly 100 years. With the support of Oritain, this reputation is set to continue for many more.
Evoking the richness of origin
Nescafé Origens do Brasil is a premium coffee range imbued with the unique qualities only found in special regions of Brazil. It's part of Nescafé’s commitment to supporting sustainable practices and responsible sourcing.
To bring this to life for discerning coffee drinkers across the world, Nescafé needed to capture the essence of its origin – and prove it to consumers and retailers.
Partnering with a credible origin verification provider was essential.
Together with Oritain, Nescafé are now setting new standards in quality and traceability in coffee.
“Having more technology, especially allied to science, is fundamental for us. We work closely with producers, but if between the farm and our factory we cannot guarantee traceability, part of the work, commitment and relationship is lost. Forensic science brings another layer of verification, which is very valuable.”
Taissara Martins
ESG Manager for Coffee and Beverages, Nestlé Brazil
Authenticity and innovation in coffee
Through world-leading forensic science, Oritain can verify the origin of coffee beans.
By working with Oritain, Nescafé can assure consumers that their specialty coffee is true to its origin – helping them make an informed choice to support a brand committed to transparency, sustainability, and authenticity.
It means consumers can be assured that Nescafé Origens do Brasil coffee meets rigorous environmental standards and embodies the richness of its origins.
Because there can be no sustainability without proof of origin.
Grown by nature – Backed by science
Coffee is the combination of many environmental factors that the coffee plant absorbs and that makes the coffees from different regions of Brazil unique.
Through scientific analysis, Oritain can define the unique set of characteristics in every product – what we call an Origin Fingerprint.
This can then be used to verify coffee beans back to specific points of origin, in some cases as precisely as to individual farms, to clearly differentiate the legitimate from the fraudulent.
Talk to us
Oritain are global experts in verifying the origin of products for businesses worldwide. We can help you too.
To find out how we can help you comply with regulation, improve sustainability, and protect your reputation, speak with us today.