WE PROTECT REPUTATIONS
WE VERIFY TRUTH
Our science gets to
the truth of the matter.
WE PROVE ORIGIN
like no other.
WHO WE ARE
Global leaders in
From our pioneering origins in New Zealand, Oritain has become a global leader in applying forensic and data science to verify the origin of products and raw materials.
Today, we partner with some of the world’s largest and most valuable brands to support their ESG commitments, reduce the risk of fraud and unethical practices, and protect their reputations.
for every industry.
Cotton & Fashion
The cotton industry is facing increased pressure to meet regulatory requirements and protect their reputations. Our robust scientific methods help cotton brands, mills, retailers and manufacturers prove the origin of their material throughout the supply chain, from field to factory to store.
An Oceania study published in 2012 found that 33% of 1,215 samples of fish were mislabeled. There have been numerous other examples of food fraud involving fish. Some people get caught, but many likely do not. Businesses spend many years and thousands of dollars building a reputable brand, and it can so easily be stolen.
New Zealand's iconic Mānuka Honey can now be copied in Australia. That's a problem. Oritain has the solution. Mānuka Honey is one of Aotearoa New Zealand's most precious taonga. Consumers all around pay a significant premium for true Mānuka Honey, noting its natural health-related benefits and microbial properties.
WHAT WE DO
Traceability like no other.
Oritain’s unique auditing methodology combines forensic science and data to detect naturally occurring elements in a product or raw material. Soil composition, climate, altitude, precipitation and other environmental factors all reveal the details of a product’s origin – which we call an Origin Fingerprint.
Once an Origin Fingerprint has been created, it can be used to audit products at any point in the supply chain – to clearly differentiate the legitimate from the fraudulent. And, unlike other traceability methods, it can never be tampered with, replicated or destroyed. It’s authenticity, verified.
WHY WE DO IT
Protecting reputations. And the planet.
Proving origin is what we do: leading change for a better future is why we do it.
Our vision is to be the world’s most trusted company at scientifically verifying the origin of products and raw materials. Our mission is to build a world-class business that will evolve for decades and help create a tangible difference to our world.
WHY IT MATTERS
Your brand’s reputation is everything.
Product fraud and unethical practices in the supply chain erode the integrity of brands and cost industries billions of dollars every year. It’s a massive global problem – and Oritain has the solution.
Our world-leading forensic science and data can be used at any point in the supply chain to uncover whether a product is truly authentic, or fraudulent.
If proving the legitimacy of your products is important to your brand, talk to us.
The truth lies within.
Many traceability methods rely on packaging to track a product throughout the supply chain. At Oritain, we test the product or raw material itself, to pinpoint the location of origin.
No matter whether we’re verifying the source of food or fibre, wine or wool, cotton, cocoa or coffee, our science gets to the truth of the matter.
We verify truth.
We prove origin.
We protect reputations.
HOW ORITAIN VERIFICATION BENEFITS SOCIETY
We are a commercial organisation that started with a strong drive to protect both consumers and investors. Not only that, our services are used by our clients to benefit wider society and the increasingly important ESG agenda.
- Protecting consumers
- Protecting investors
- Enhancing ESG
- Identifying modern slavery
- Supporting responsible sourcing