Verifying Origin

Providing transparency to the origin of LOFTEX's cotton fibres.

Loftex is founded on making beautiful towels with a focus on sustainable materials. As a 'Crop to Shop' manufacturer we're directly involved in every step of our product's creation and we are committed to providing full transparency in the supply chain.

“As a market leader in towels, LOFTEXs partnership with Oritain aligns with our core belief in transparency.

With a track record of being at the forefront of environmental accreditations, this was a natural step for us to take.”

- Diane Nelson, Creative Director, Loftex Australia

LOFTEX's partnership with Oritain.

We have partnered with Oritain to launch our range of premium towels using the world's strongest, cleanest cotton fibres - Australian cotton. These fibres are traceable back to their origin, and this can be independently verified by utilizing Oritain's 'Origin Fingerprint'. 

This gives you full piece of mind that our traceable Australian cotton towel range has been carefully crafted with cotton sourced from Australian farms, demonstrating our commitment to traceability and transparency.

“Partnering with Oritain has now enabled us to scientifically prove that the fibre of our Australian Cotton is traceable to its source, local Australian farmers.

Our towels can be purchased with confidence in their authenticity. Customer trust is everything.”

- Diane Nelson, Creative Director, Loftex Australia

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Traceability like no other.

Oritain’s unique methodology applies forensic science and data to detect naturally occurring elements in a product or raw material. Soil composition, climate, altitude and other environmental factors all reveal the details of a product’s origin - which we call an Origin Fingerprint.

Once we’ve created an Origin Fingerprint, it can be used to audit our clients’ products at any point in the supply chain - to clearly differentiate the legitimate from the fraudulent.

Learn More About Our Process