Peter Cullinane

Peter Cullinane is Chief Innovation Officer at Oritain. Based in London, Peter heads the Innovation division, where he is primarily responsible for Oritain’s food sector business and has oversight of Government regulatory issues with a particular focus on the EU.

After joining Oritain as a Marketing Adviser in September 2021, Peter became Chief Marketing Officer in June 2022.

He was formally the Worldwide COO of Saatchi & Saatchi based out of NYC and has successfully founded a number of New Zealand businesses across FMCG and agency. He is most widely known in New Zealand as the founder of Lewis Road Creamery, a challenger business that took on market giants, to become a highly regarded FMCG business and one of New Zealand’s most loved brands.

Peter is a member of both the Advertising and Marketing ‘Halls of Fame’ and has broad experience as a Director on several Private and Public Boards. He is also a founding partner of Founders Advisory, a business advisory firm. Peter holds Master’s degrees in both Business Administration and Management from the University of Auckland.