Sheep In New Zealand Standing On Hill

Wools of New Zealand

Verifying Origin

Protecting the reputation of pure, New Zealand Wool.

Wools of New Zealand is a sales and marketing company owned by New Zealand sheep farmers who care.

Specialising in strong wool, we are focused on advancing the performance, appeal and profile of Wools of New Zealand branded products and the profitability of our trade partners.

Oritain has collected and analysed samples of Wools of New Zealand wool products and can verify that they are consistent to claimed origin.

Wools of New Zealand's partnership with Oritain.


Wools of New Zealand is an international organisation with an extensive trade partner network comprising many of the world's leading companies involved in the development, manufacture and sale of wool carpets, rugs and other interior textiles.

  • The origin of Wools of New Zealand wool products have been independently and scientifically verified by Oritain.
  • Oritain has collected, analysed and archived samples of wool and developed a geochemical fingerprint for Wools of New Zealand farms.
  • Oritain can compare any wool sample to this specification to make a determination of the origin of the sample.

Protecting customers as well as protecting the brand against potential fraud and counterfeit.

Lamb In Walsh Outside In A Grassy Field

Traceability like no other.

Oritain’s unique methodology applies forensic science and data to detect naturally occurring elements in a product or raw material. Soil composition, climate, altitude and other environmental factors all reveal the details of a product’s origin - which we call an Origin Fingerprint.

Once we’ve created an Origin Fingerprint, it can be used to audit our clients’ products at any point in the supply chain - to clearly differentiate the legitimate from the fraudulent.

Learn More About Our Process