Lacoste's Commitment to Sustainable Includes Science-Based Traceability Technology
14 July 2022
Building on its current sustainable development strategy. Lacoste partnered with Oritain, global leader in forensic verification of origin as part of its efforts to sure up
Lacoste’s mission towards Durable Elegance focuses on three core areas: people, communities and planet. Each is guided by a sustainable development strategy and helps to improve the social and environmental impact of their products, ensuring local prosperity and benefiting populations on the ground. With all this effort in place, Lacoste wanted to find a way of protecting it and supporting it through irrefutable evidence.
As Lacoste started looking for a way to prove the traceability of their supply chain, it came across Oritain: everything that is grown, reared, or made, absorbs a unique ratio of isotopes and trace elements. This is what Oritain measures; using world leading-edge science and statistical models to analyse the data and create an ‘Origin Fingerprint’ for each product.
The Origin Fingerprint enables brands to test their products and raw materials both for provenance and for the absence of provenance, to monitor and verify compliance with their supply chain. In the case of Lacoste, they can ensure their products are made from the high-quality cotton they source, whilst remaining free of high-risk cotton—a particularly important attribute considering the prevalence of forced labour in some supply chains.
“Oritain uses science to help truly committed brands continuously evolve in their value chain transparency journey. We are proud to have been working with Lacoste for the past 2 years, helping them verify the origin of their cotton to guarantee that it is not only the highest quality, enables them to accurately monitor the sustainability impacts at the raw material level, but are also free from unethical labor practices.” Oritain’s Chief Commercial Officer, Rupert Hodges.
Through concrete knowledge, comes accountability and real, long-lasting change—something Lacoste is driving in order to prove that elegance really can be durable.
Panda Biotech and Oritain ink deal to offer world's first fully traceable hemp fibre in the move to greener future
21 July 2021
As the fashion industry continues its drive for more sustainable options, industrial hemp pioneer, Panda Biotech, and scientific traceability company, Oritain, announce a partnership
Theory, SUPIMA, Albini and Oritain collaborate on latest 'Theory for Good' initiative: Good Cotton.
23 March 2020
For spring, Theory launches the newest chapter in its Theory for Good brand story Good Cotton a truly integrated collaboration between grower, manufacturer, brand and traceability company.
A good yarn: Country Road launches verified traceable Merino wool in an Australian first.
13 May 2019
Country Road is committed to supporting Australian farmers and now, in an Australian first, every fibre of Country Roads new Traceable Merino Knit range can be verified as sourced from Australian farm
Oritain maps Supima cotton origin, tackling fraud in the global cotton supply chain, and enabling the first true authentication of premium cotton fibre.
7 May 2019
Oritain, the product and supply chain traceability specialist, has now mapped all Supima cotton growing regions. All Supima cotton is only grown in the USA, and specifically in the west and southweste
Oritain partners with Egypt's leading cotton trader, Modern Nile Cotton Co., to improve traceability in its supply chain
12 March 2018
Oritain, the global company specialising in supply chain traceability, announces it has partnered with Modern Nile Cotton Co., to verify the origin of Egyptian cotton and mitigate against risks in its