Mānuka Honey is one of Aotearoa New Zealand's most precious taonga. Consumers all around pay a significant premium for true Mānuka Honey, noting its natural health related benefits and microbial properties.
As the demand has grown for New Zealand Mānuka Honey has grown, this has led to a number of issues. Honey is the world's third most adulterated food. Whether through counterfeiting, passing off or even being grown elsewhere, more and more product is in the market that trades on our country's Mānuka Honey reputation, when it shouldn't. There have been numerous cases of food fraud in the New Zealand Mānuka Honey sector, including the landmark Mānuka Honey fraud case against export company Evergreen Life Ltd for adulterating Mānuka Honey with synthetics in 2017.
But this is just the tip of the iceberg.
It has been estimated that nearly six times as much Mānuka Honey is being sold around the world than what is actually being produced.
Here's the real sting. Recent court decisions have meant that protecting the words, 'Mānuka Honey' have failed and now many other countries, including Australia are now also able to sell and market their honey as Mānuka.
Our capabilities in verifying honey allow us to identify the differences between batches of honey since not one hive is the same. That means Oritain can verify if the claimed origin of honey is what it should be. Many companies and organisations- from Governments, global investment companies and world-class luxury group Kering, to local brands such as Silver Fern Farms, Mānuka Health, the a2 Milk Company and Taylor Pass Honey - already use Oritain to protect their reputation and ensure their consumers are receiving exactly what they are paying for.
Proving Origin, Protecting Reputations.
Product samples collected
Samples analysed in laboratory
Fingerprint of product is determined
Fingerprint stored in Oritain database
Fingerprint is ready to audit against 'suspect' samples to check their authenticity
As a customer of ours, you can enjoy a range of exclusive benefits; Not only will your products and therefore your brand be protected from any issues, but proof of origin can be utilised as a useful marketing tool, especially when exporting to overseas markets.
Proof of origin is increasingly becoming a consumer need in today’s markets, which is why we have created our very own ‘Oritain trustmark’. Any product bearing this mark means that it can be proven to the source.
Get in touch with Oritain to find out what we can do for your business