An Oceania study published in 2012 found that 33% of 1,215 samples of fish were mislabelled.
There have been numerous other examples of food fraud involving fish. Some people get caught, but many likely do not. Businesses spend many years and thousands of dollars building a reputable brand, and it can so easily be stolen.
The provenance stories of aquaculture products enrich brand stories for consumers. With Oritain our science can determine the origin of farmed aquaculture products and add real credibility to provenance claims.
Our science works across multiple farmed species including salmon, oysters and mussels.
Product samples collected
Samples analysed in laboratory
Fingerprint of product is determined
Fingerprint stored in Oritain database
Fingerprint is ready to audit against 'suspect' samples to check their authenticity
As a customer of ours, you can enjoy a range of exclusive benefits; Not only will your products and therefore your brand be protected from any issues, but proof of origin can be utilised as a useful marketing tool, especially when exporting to overseas markets.
Proof of origin is increasingly becoming a consumer need in today’s markets, which is why we have created our very own ‘Oritain trustmark’. Any product bearing this mark means that it can be proven to the source.
Get in touch with Oritain to find out what we can do for your business
New Zealand Office:
167 High Street,
Dunedin,
Otago 9016,
New Zealand
Email: [email protected]
Call: +64 3 489 0086
United Kingdom Office:
Suite 311 Pillbox Studios,
115 Coventry Road,
London, E2 6GH
United Kingdom
Email: [email protected]
Call: +44 (0)20 3176 9007
Australian Office:
Level 40, Northpoint Tower,
100 Miller Street, North Sydney,
NSW 2060
Australia
Email: [email protected]
Call: +61 2 9931 6805
