If consumers lose trust in your brand, it can damage your reputation, irreparably. We have the solution.
For consumers, truth means trust, but how can they be sure that the brands they love are true to source? Today’s consumers are far more informed and far more concerned about responsible practices – and they vote with their consciences.
That’s why leading brands use Oritain’s forensic science to verify whether their products are sourced authentically, and responsibly.
If creating trust through verified traceability is important to your brand, talk to us.
By restoring trust, we empower choice.
We aren’t changing the world, but we can support those that are — and make it easier for consumers to do the same. By restoring trust, we help to protect brands that are doing the right thing and to champion those that are making a difference.
Trust is ingrained in everything we do. From our heritage to our science and brand vision, the team we work with, our relationships with our clients, trust is integral.
Trust is the difference between promises and action.
Between those that say and those that do.
Between inaction and change.
for every industry.
Discover how origin verification can empower businesses, people and society.
An Oceania study published in 2012 found that 33% of 1,215 samples of fish were mislabeled. There have been numerous other examples of food fraud involving fish. Some people get caught, but many likely do not. Businesses spend many years and thousands of dollars building a reputable brand, and it can so easily be stolen.
New Zealand's iconic Mānuka Honey can now be copied in Australia. That's a problem. Oritain has the solution. Mānuka Honey is one of Aotearoa New Zealand's most precious taonga. Consumers all around pay a significant premium for true Mānuka Honey, noting its natural health-related benefits and microbial properties.