Loftex is proud to create verified Australian Cotton towels that can be traced to its origin by Oritain.

Oritain can verify that the fibres in Loftex's Australian Cotton towels are sourced from Australian farms.


Loftex is founded on making beautiful towels with a focus on sustainable materials. As a 'Crop to Shop' manufacturer we're directly involved in every step of our product's creation and we are committed to providing full transparency in the supply chain. 

Oritain Partnership

We have partnered with Oritain to launch our range of premium towels using the world's strongest, cleanest cotton fibres - Australian cotton. 

These fibres are traceable back to their origin, and this can be independently verified by utilizing Oritain's 'Origin Fingerprint'. This gives you full piece of mind that our traceable Australian cotton towel range has been carefully crafted with cotton sourced from Australian farms, demonstrating our commitment to traceability and transparency.

"As a market leader in towels, Loftex continues to strive for transparency for our customers. With a track record of environmental accreditations, it's a natural step forward, we believe, in the right direction to move towards full traceability. Partnering with Oritain has enabled this. We can now offer superior Australian Cotton towels where every fibre can be scientifically traced back to the source of locally grown farms. We couldn't feel better." 

Peter Roberts, General Manager Sales, Loftex Australia 

Find out more about Loftex Australia