Mr Apple has partnered with Oritain to verify the origin of their New Zealand grown apples.
Oritain have taken samples from Mr Apple’s growing regions in New Zealand, and analysed these to create a Mr. Apple ‘origin fingerprint’. This origin fingerprint can be used to verify genuine Mr Apple apples at any point in the supply-chain.
Mr Apple takes pride in their brand, their apples, and the place where they grow them, which is why they have chosen to go the extra mile and protect them with Oritain’s Scientific Traceability.
For further information regarding Oritain’s Scientific Traceability, click here
At Mr Apple, they’re all about apples. It’s their 5 Point Promise that differentiates them from every other apple producer in the world. Focused on apple excellence and doing what is right for the apple, pure delight is the result.
As one of New Zealand’s largest apple exporters, it only makes sense for Mr Apple to protect their brand and enhance their reputation.
For more information, visit Mr. Apple