Mr. Apple have chosen to partner with Oritain so that they can prove the origin of their New Zealand grown apples.
We have taken samples of Mr. Apple apples from their growing region in the Hawkes Bay and analysed them to create a Mr. Apple ‘origin fingerprint’.
They can then choose to audit any apple branded with the Mr. Apple brand to verify its claimed origin.
For further information regarding the Oritain’s scientific traceability, click here
Based in Hawkes Bay, Mr. Apple exports make up 25% of all New Zealand apple exports. Mr Apple operates 13 orchard management groups, covering 53 Global-Gap accredited orchards which have over 1,000 hectares of prime Hawke’s Bay land.
Their values of safety and quality mean that their apples are sure to be the pick of the crop.