Heartland Fruit
Verifying Origin
Protecting the reputation of New Zealand apples.
Heartland Fruit have partnered with us to prove the origin of their Nelson grown apples.
Oritain has collected and analysed samples from Heartland Fruit orchards and can verify if they are consistent to origin claims.
Heartland Fruit's partnership with Oritain.
We have collected samples from Heartland orchards based in Nelson and analysed them for a unique origin fingerprint. Heartland can now send us any apple from their supply chain or in-market and we can test it to see if their product matches this fingerprint of origin.
We are proud to be helping Heartland secure their supply chain and protect their brand.
The Heartland Group is a company established by a group of Nelson orchardists who, in 1993, sought to improve their respective businesses by embracing the free exchange of information and on-orchard management practices. This innovative approach has led to developments in packing, cool-storage, controlled atmosphere facilities, logistics, marketing and new variety development.
Protecting customers as well as protecting the brand against potential fraud and counterfeit.
Traceability like no other.
Oritain’s unique methodology applies forensic science and data to detect naturally occurring elements in a product or raw material. Soil composition, climate, altitude and other environmental factors all reveal the details of a product’s origin - which we call an Origin Fingerprint.
Once we’ve created an Origin Fingerprint, it can be used to audit our clients’ products at any point in the supply chain - to clearly differentiate the legitimate from the fraudulent.